Web at Rooftop spans strategy, design, build, and ongoing care. We start with the conversion the site needs to drive, work back to the buyer journey, then design and build against it. Tech stack is matched to the brief, Astro and Next.js where performance, SEO, and integration matter most; modern WordPress where editorial control matters most. After launch we offer care plans that keep the site fast, secure, and on-brief as the business evolves.
How we do web
Plan, design, build, look after it.
The four stages behind every website we make, shown with one real project: the new Shomera website.
Step 1 of 4
Plan
Every page planned before one was designed: the sitemap, the journey and what each page had to do.
The agreed sitemap
The first draft
Step 2 of 4
Design
The key pages designed in Figma and refined with the Shomera team over four rounds.
The approved homepage
Round one
Step 3 of 4
Build
Built in custom code for speed and search, and checked on every screen size before launch.
Live on desktop
On a phone
Step 4 of 4
Look after it
Once live, our care plan keeps the site updated, secure and fast, with regular improvements based on how people use it.
Hosting, updates and backups
Security and uptime checks
Speed and Core Web Vitals
Content changes on request
New sections and improvements
A short monthly note
Web work
Other sites we've built.
Let's Talk SPHEWebsite and platform
MoneycubeWebsite and onboarding
Modern TyresTyre search and booking
Antaris ConsultingDesktop and mobile
Let's Talk SPHEOn a phone
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What’s included
Everything Website Design and Development should cover
Three. WordPress, when your team wants a familiar editor and there's a lot of content. Shopify, when the site's main job is selling. Custom code, built in Astro or Next.js, when speed, search and control matter most. We don't lead with a default. We lead with the right fit.
Can you migrate from our existing platform?
Yes. We migrate from WordPress, Wix, Squarespace, Webflow, custom-builds, and legacy enterprise CMS. Migration plan includes content, URL structure, redirects, SEO equity preservation, and data.
What about performance and Core Web Vitals?
Every site ships with a performance budget. We hit green Core Web Vitals at launch and the care plan keeps them there. Performance is non-negotiable.
Do you do e-commerce?
Yes. Shopify for most online shops. WooCommerce where WordPress is already at the heart of the business. For bookings, enquiries and quotes, custom code usually does the job.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
