Email that earns the open
Lifecycle, nurture, broadcast. Klaviyo, Mailchimp, HubSpot. Designed to hold attention in inboxes that have already seen everything.
What it is
How we approach Email Marketing
Email is the channel you actually own. We treat it as the highest-margin channel in the mix and build it accordingly. That means proper lifecycle flows for e-commerce and lead-gen, segmentation that uses the data you already have, and broadcast emails that aren't just product dumps. Same creative team that handles your paid social handles your email, so the campaign work and the inbox work tell the same story.
How we run email
Emails that look like your brand and get read.
Shown here with a real project: an email refresh for Eclective's restaurants and bars, including Mackenzie's, Angelina's, The Grayson and Elephant & Castle.
Step 1 of 6
Review what's going out
We look at every email you send today: design, tone, timing and results. It shows quickly where the quick wins are.
Step 2 of 6
Moodboard and direction
We agree how each brand's emails should look and feel before designing a thing.
Step 3 of 6
Design the template
A template designed around your brand and the kind of emails you send most, from monthly news to offers and events.
Step 4 of 6
Build and test
Each template is built from reusable blocks in Klaviyo, Mailchimp or HubSpot, then tested on phones, desktops and the main email apps.
Step 5 of 6
Plan and send on a schedule
A sending calendar planned around your key dates, so emails go out on a steady rhythm rather than in a last-minute rush.
Step 6 of 6
Report and improve
We track opens, clicks, bookings and revenue, and test subject lines, timing and content to keep improving.
- Opens, clicks and bookings
- Revenue from each send
- Subject line and timing tests
- Lists cleaned and segmented
Email work
Emails we've designed and sent.
Full-length emails from the Eclective refresh, across five venues.
What’s included
Everything Email Marketing should cover
- 01 Platform setup or migration (Klaviyo, Mailchimp, HubSpot, ActiveCampaign)
- 02 Lifecycle flow design (welcome, abandon, post-purchase, win-back, etc)
- 03 Segmentation strategy built on first-party data
- 04 Broadcast email design, copy, and production
- 05 Deliverability monitoring and warm-up where needed
- 06 Monthly performance reporting
Where this lands
Sectors that buy Email Marketing
FAQ
Email Marketing questions
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Which platform do you recommend?
It depends on your stack and your data. Klaviyo for e-commerce on Shopify. HubSpot if CRM is already there. Mailchimp for simple broadcast. We're platform-fluent, not platform-religious.
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Can you migrate from one platform to another?
Yes. We've handled migrations from Mailchimp to Klaviyo, from Klaviyo to HubSpot, and others. We migrate the list, the flows, the segmentation logic, and the templates, and we re-warm the IP if needed.
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What's a typical engagement?
Email engagements cover platform management, flow optimisation, and a regular broadcast cadence, scoped to your list and goals. We'll quote against an agreed scope.
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Do you handle SMS as well?
For e-commerce on Klaviyo and similar, yes. We treat SMS as a secondary channel to email, not a replacement.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
Start the conversation