Product, lifestyle, environment, brand film. Shot by the same team that runs your social and your paid, so the asset library and the campaign plan stay in step.
Photo and video at Rooftop is delivered by an in-house team. That means we can shoot at the cadence modern brands actually need, usually monthly, often bi-weekly, sometimes weekly during launch phases. Product photography, lifestyle shoots, environment and architectural photography, talking-head and brand films, motion and animation. We plan shoots against the campaigns and content calendars they're going to feed, so the asset library never gets out of sync with what the channels need.
How we shoot
Monthly shoots, from brief to the feed.
Every stage below follows one real client: Gourmet Food Parlour, a Dublin restaurant, catering and events brand we shoot for every month.
Step 1 of 6
Brief and look
Social guidelines set the look for everything we shoot: how dishes are styled, the colours, the type and how the feed should feel.
Social guidelines: the look of the feed
Post designs
Step 2 of 6
Shot list
Each month's shoot is planned around what's coming up: new menus, takeaway, catering, events and the Arnotts location.
New dishes and menus
Catering and event set-ups
Staff and behind the scenes
Seasonal campaigns
Step 3 of 6
Shoot day
Our photographers and videographers work in the kitchen alongside the chefs, so the food is shot fresh, the way customers see it.
Behind the scenes in the kitchen
Step 4 of 6
Edit and grade
Edited, graded and captioned in-house, with the brand's type and colours added so every piece looks like Gourmet Food Parlour.
Summer menu
We cook, you enjoy
Step 5 of 6
Cut for every channel
One shoot becomes reels, Stories, feed posts and ads, each cut to fit its channel.
Takeaway launch ad
Takeaway selection
Stills turned into posts and ads
Step 6 of 6
Live on the feed
Finished content goes out across Instagram, Facebook and paid campaigns, month after month.
The finished feed
Harvest Festival
Photo and video work
More shot in-house.
Flooring, hotels, sport, products and people, across other clients.
TC MatthewsThe Story of Wool
Midlands Park HotelWine pour
Comfort KeepersShoot day at Croke Park
TC MatthewsQuick tips reel
Enterprise SolutionsBrand film
Midlands Park HotelSteak menu film
BlendersCustomer story
The Parcel ConciergeProduct photography
Agri AwareOpen Farm launch
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What’s included
Everything Photo & Video should cover
01Product photography (studio + on-location)
02Lifestyle and editorial photography
03Environment and architectural photography
04Brand film and talking-head video
05Short-form video for social (reels, TikTok, shorts)
