Search is the best long-term way to win new customers for most Irish businesses. We treat it that way. We start with the searches your buyers actually make, the commercial ones, not the vanity ones. Then we fix whatever's stopping Google reading your site properly, and build out the pages and guides that answer what people are looking for. The technical work, the on-page work and the writing all happen in-house. No offshore link farms. No content mills. And because AI assistants lean on the same signals Google does, good SEO is also the base for showing up in ChatGPT and Gemini. That part has its own page.
How we run SEO
Audit, fix, write, build authority, report.
SEO is steady work, not a one-off. This is the cycle we run for every client, month after month.
Step 1 of 5
Audit and opportunity map
We check the site's technical health, see what you rank for and what competitors rank for, and find the searches worth winning. Every keyword is mapped to the page that should rank for it.
THINK Group: keywords mapped to service pages and the guides that support them
Step 2 of 5
Fix the foundations
Before writing anything new, we clear what's holding the site back. Most sites we audit have a handful of technical issues quietly costing them rankings.
Sitemap and robots file
Broken links and redirects
Page titles and descriptions
Schema markup for the business, services and FAQs
Speed and Core Web Vitals
Google Business Profile and local listings
Step 3 of 5
Content programme
Service pages first, then the guides that support them. Every page gets a written brief before it's written, so it targets the right search and answers what people actually ask.
Target keyword and page address
Page title and description
The questions the page has to answer
Internal links to and from the page
FAQs marked up for Google and AI answers
Two to four new pages or guides a month
Step 4 of 5
Authority
Rankings follow trust. We earn links and mentions from sector media, partners and PR, and strengthen the links between your own pages. Never bought.
PR placements and sector media
Partner and supplier links
Internal linking between related pages
Reviews and local citations
Step 5 of 5
Report and refine
A written report every month: what moved, what we did, and what's next. We double down on what's working and change what isn't.
51 of 77Shomera's tracked search terms in Google's top three by June 2026, with 36 at number one.
Search has changed
What SEO, AEO and GEO actually mean
Three names for three places your customers look. SEO is this page. AEO and GEO have their own.
SEO
AEO
GEO
Short for
Search engine optimisation
Answer engine optimisation
Generative engine optimisation
Where it shows up
Google and Bing results
Featured snippets, Google AI Overviews, People Also Ask and voice search
ChatGPT, Gemini, Copilot, Perplexity and Claude
What winning looks like
You rank in the top three for the searches that bring in customers
Your page is the answer Google shows at the top
The assistant names your business and links to your site
You don't pick one. A site that's good for Google is most of the way there for AI. Our AI search optimisation work closes the gap.
What we actually do
Everything good SEO covers
One team on the whole lot, so nothing falls between the cracks.
Technical SEO
Speed, Core Web Vitals, crawling, indexing and redirects. We fix what's stopping Google reading your site properly, then keep it fixed.
Pages built around demand
Service pages, location pages and guides mapped to what your buyers actually search. Written to rank, and to turn a visitor into an enquiry.
Authority that's earned
PR placements, sector media, partner links and content people want to share. Never bought.
Local search
Google Business Profile, reviews and local listings, so you show up when someone nearby goes looking.
Migrations without the drop
Moving site or platform? Every old URL mapped to its new home, so the rankings you've built come with you.
Ready for AI search too
AEO and GEO build on everything above, so your business gets named in AI answers as well as Google results.
Technical fixes can shift rankings within weeks. New content usually takes 3–6 months to settle into strong positions, and the returns build from there. For Shomera, 51 of the 77 terms we track were in Google's top three by June 2026, with 36 at number one.
Is SEO dead now that people use AI?
No. Most people still start on Google, and AI assistants lean heavily on what ranks well to build their answers. Good SEO is the base everything else stands on. If you want to be named in AI answers too, that's our AI search optimisation work.
Do you do link building?
Yes, but earned, not bought. PR placements, sector media, partnership links, and links that come naturally from publishing useful content. We don't touch the link broker market.
What's in the monthly report?
Rankings for your target terms, organic traffic and enquiries from search, with a written note on what we did, what moved and what's next. Plus a quarterly strategy review.
Can you take over from our current SEO agency?
Yes. We start with a full audit and content inventory so we don't lose anything that's already working. Migration plans where a bigger restructure is needed.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
