Creative and content at Rooftop isn't a separate department. It's the engine that feeds everything else, your paid campaigns, your social presence, your sales decks, your website. Because the same team handles strategy, performance, and production, the creative output is briefed against commercial outcomes from the start. No hand-offs, no debrief loss between the people who plan and the people who shoot.
How we make content
One content day, made for every channel.
Every stage below follows one real client: Midlands Park Hotel, a 4-star hotel in Portlaoise.
Step 1 of 5
Brief and big idea
We plan content around what the hotel needs to sell each season, from weddings and Christmas parties to the bar and the rooms.
Seasonal priorities agreed
One idea per campaign
Channels and formats planned
Bookings and enquiries as the goal
Step 2 of 5
Plan the content day
A shot list covering every part of the hotel, timed around service, so one day on site delivers weeks of content.
Kitchen, bar and restaurant
Rooms and public spaces
Staff and behind the scenes
Seasonal set-ups
Step 3 of 5
Shoot
Our crew spent the day with the kitchen and housekeeping teams, capturing the hotel behind the scenes.
Behind the scenes with the kitchen and housekeeping
Step 4 of 5
Make it
Reels, photography and graphics edited in-house, each made for its channel.
Seasonal cocktail reel
Wedding showcase highlights
Step 5 of 5
Roll out across channels
One content day became posts, reels, ads and web content across the bar, restaurant, rooms and events.
One content day, five pieces
Room tour for direct bookings
Christmas party nights ad
Content we've made
More made in-house.
Animation, video and photography across heritage, flooring, homes, food and agriculture.
Can we hire you for just one of these (e.g. just photography)?
Yes. We work on individual projects and as a full retainer. Standalone shoots, brand identity work, and one-off campaigns are all in scope.
Do you have in-house photographers and videographers?
Yes. Photo and video are produced by our in-house team, that's why we can run a monthly content cadence at scale across a portfolio of clients.
How does this work with our existing brand team?
We slot in. Most of our retainer clients have an internal marketing lead, we work as the executional capacity they don't have in-house. Brand decisions stay with you; production scales with us.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
