SEO
Web Design
Web Development
Building ATI's New Website & SEO Foundation
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Project
Overview
Accounting Technicians Ireland is the leading professional body for Accounting Technicians and Accounting Technologists in Ireland. Founded in 1983 and a partner body of Chartered Accountants Ireland, ATI supports over 10,000 members and students across the Republic of Ireland and Northern Ireland, with internationally recognised qualifications delivered through partner colleges nationwide.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
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Challenge
Challenge
ATI had completed a brand refresh and needed a digital presence to match. The existing website did not reflect the new brand identity, and it was holding back search performance at a time when prospective students were increasingly discovering qualifications through Google.
The focus areas included:
- Building a new website to complement the refreshed brand
- Establishing a strong SEO foundation from day one
- Improving the experience for prospective students, current members, employers, and partner colleges
- Creating a platform that could scale with the organisation’s growing programme catalogue
SEO
Web Design
Web Development
Web Design
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Strategy
Rooftop Twenty Two delivered a new website built around the refreshed brand identity, with SEO baked into the architecture rather than bolted on at the end.
Web Design & Development
- Designed a website that brought the new brand to life across every page
- Built a clear information architecture for prospective students, current members, employers, and partner colleges
- Implemented a modern, performant tech stack designed for long-term maintainability
- Created flexible page templates the in-house team could update without developer input
SEO Foundation
- Conducted keyword research focused on the highest-opportunity searches in the accounting qualifications space
- Built the site with technical SEO best practices including schema, site speed, and crawlability
- Created an on-page content structure that supported ranking for high-intent searches
- Established the foundations for ongoing content growth post-launch
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Impact
ATI now has a website that reflects the calibre of the organisation and the quality of its qualifications. The SEO-ready foundation positions ATI to grow its visibility in organic search and reach more prospective students searching for accounting qualifications across the island of Ireland.