Modern paid social rewards the brands that can ship enough creative to actually feed the algorithm. We run Meta, TikTok, LinkedIn, and Pinterest with the in-house team that produces the photo, video, and motion that fills the ad library. That's why our paid social outperforms one-off creative shops, we treat creative supply as the campaign asset, not as a delivery artefact.
How we run paid social
One campaign, from plan to refresh.
Every stage below follows one real client: Best4Travel, one of Ireland's largest travel operators, and its Iceland and cruise campaigns.
Step 1 of 6
Targets and audience
We agreed what the campaign was for, who it needed to reach and how we'd know it was working, before any budget was spent.
Enquiries, not just clicks
Audiences by destination and interest
Retargeting site visitors
Cost per enquiry agreed upfront
Step 2 of 6
Format plan
Carousel ads with an on-Facebook lead form, so people could enquire without leaving the app.
Carousels with a lead form
Step 3 of 6
Copy in versions
Every ad written in three versions for the same offer, so we could test which message worked best and avoid ad fatigue.
Three versions of the copy
Step 4 of 6
Ad creative
Designed in-house, with price, dates and what's included clear at a glance.
Iceland winter and spring packages
Iceland ad set
Step 5 of 6
Launch and test
Ads went live with tracking in place, and every version ran side by side so the winners showed quickly.
Iceland adventure and Northern Lights ads
Step 6 of 6
Refresh
Fresh rounds of creative kept the audience interested, extending the campaigns to cruises.
A fresh round: cruise ads
Cruise line ads
Paid social work
More ads people stop for.
Video and Stories ads across flooring, furniture and hospitality.
TC MatthewsThe Story of Wool
The 1933 Furniture CompanyShowroom Story ad
Midlands Park HotelChristmas party nights ad
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What’s included
Everything Paid Social should cover
01Meta, TikTok, LinkedIn, and Pinterest campaign management
02Audience strategy with first-party data and CAPI server-side
03Creative briefing and production (photo, video, motion, copy)
04Iteration loop: weekly creative refresh against best-performing concepts
Do you make the creative or do we need to supply it?
We make it. In-house photo, video, and motion is the reason our paid social campaigns hold up, it's how we ship the volume the algorithm needs.
How many ad creatives do you ship per month?
Typical paid social retainer ships 15–40 creative assets per month across formats. We refresh weekly against best performers.
Do you work with our brand guidelines?
Yes. We respect existing brand systems. We'll also flag where the guidelines are constraining performance and bring you a recommendation, never a fait accompli.
Is LinkedIn paid worth it for B2B?
For specific positioning and category contexts, yes, particularly professional services, B2B SaaS, and high-consideration purchases. We don't recommend it as a default; we recommend it when the buyer journey supports it.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
