From the first strategy session to mood boards, logo concepts, brand guidelines and the website. One team takes your brand from a blank page to every place your customers see it.
A good brand starts with a clear idea of who you are, who you are for and why customers should choose you. So that is where we start. We run a strategy session with your team, write it down, agree a creative direction, and only then design the identity. Concepts are shown in real use, on signage, vans, social and the website, so you can judge them properly. Then we document everything in brand guidelines and roll it out, usually with the website designed and built by the same team.
How we build a brand
One brand, from strategy session to signage.
Every stage below follows one real project: the Shomera rebrand, from the first strategy session to the sign on the building.
Step 1 of 6
Strategy session
We sat down with the Shomera team to agree where the business was going, who it was for and what made it different, then wrote it up as a brand strategy: positioning, personality and the feelings the brand should leave people with.
The positioning statement
The brand strategy deck
Personality traits
Step 2 of 6
Creative direction
Before anyone drew a logo, we agreed how the brand should look and feel, with a written rationale. Every design decision after this tied back to it.
Disciplined architectural authority: the agreed direction
The brand idea: built with certainty
What the logo needed to feel
Step 3 of 6
Logo and identity concepts
Concepts were presented in context, not on a blank page: colour, typography, social posts and vans, so the team could judge how the brand would actually live.
Concept shown on social posts
Wordmark concept
Colour palette
Van mock-up
Step 4 of 6
Refine and finalise
Feedback rounds refined the mark until it felt composed, stable and clear. The final logo came with every version the business needs.
The final logo
A refinement round
The S icon for small spaces
Step 5 of 6
Brand system
Typeface, colour palette and logo versions documented, so the team, printers and suppliers apply the brand the same way every time.
Typeface and colour palette
Full logo on Heritage Red
Wordmark on red
Step 6 of 6
Roll-out
The brand went everywhere it needed to: site hoarding, building signage, social and a new website, designed and built by the same team.
Site hoarding
Building signage
The new website
Social templates
More brand work
Other brands we've built and rolled out.
Identity, guidelines and roll-out for Moo Crew, the National Dairy Council's primary schools programme.
Moo CrewBrand guidelines
Moo CrewLogo colourways
Moo CrewMerchandise and packaging
Moo CrewTypography
Moo CrewSocial and print
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Shomera's new brand went straight into a new website.
Do you do brand refreshes as well as full rebrands?
Yes. Refreshes preserve recognition (typically the mark and the core palette) and modernise the system around them. Full rebrands rebuild the visual identity from positioning up. We'll recommend the right one after the discovery audit.
How long does an identity project take?
An identity on its own usually takes 6–10 weeks from strategy session to final guidelines. With the website, packaging or print included, allow 12–20 weeks depending on scope.
What do we get at the end?
Your brand strategy, the final logo in every format you need, brand guidelines, source files and a launch toolkit for signage, social and stationery. And the same team on hand while you roll it out.
Can you work with our existing brand?
Yes. A lot of our design work is campaign and applied design on existing systems. We respect the brand we inherit and flag where we'd recommend evolving it.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
