We run integrated paid, SEO, and email programmes for Irish businesses. Same team handles strategy, creative, and execution, so what we run is what we shipped.
Performance marketing at Rooftop pulls four levers together: paid search, paid social, SEO, and email. Each is run by the same in-house team that handles your creative and your website, so the messaging stays consistent and the data loop is short. We don't outsource media buying to a separate shop. We build the audiences, write the copy, ship the creative, and measure what actually returns.
How we run performance marketing
One programme, from plan to every channel.
Every stage below follows one real client: Sun Arc Solar Systems, a family-run solar installer working with homes, farms and businesses across Ireland.
Step 1 of 6
Goals and audit
We started with where the leads were coming from, where they were dropping off and who Sun Arc actually sells to: homeowners, farmers and commercial buyers, each with different worries.
Buyer personas from the strategy
Step 2 of 6
Channel plan
Each channel was given one job: Google for people already searching, Meta for homeowners and farmers, LinkedIn for commercial buyers, YouTube for retargeting. Content was planned around them.
Channel and content plan
Step 3 of 6
Creative brief and copy
Ads written for each audience and stage, from awareness to quote requests, and a shoot brief built around real customers rather than a sales pitch.
Meta ad copy for homeowners
The shoot brief
Step 4 of 6
Shoot
We filmed Sun Arc customers at home and on site, plus drone footage of a commercial install, so the ads lead with real people and real results.
Homeowners on their bills before and after
A commercial install from the air
Cut for LinkedIn
Step 5 of 6
Launch across channels
Campaigns went live across social, search and print, with myth-busting ads, seasonal offers and newspaper ads for the commercial Solar as a Service launch.
Myth-busting social ad
Newspaper ad, Solar as a Service
Get your free quote
New Year campaign
Step 6 of 6
Optimise and build out
A six-month roadmap: new creative each month, landing pages, retargeting, LinkedIn for commercial and lead tracking, reviewed every week against cost per lead and sales.
Weekly catch-up, monthly review
Fresh ad creative every month
Cost per lead and per sale tracked
Budget moved to what converts
Website, email and the six-month roadmap
Campaign work
More ads we've made and run.
Finished creative across hospitality, travel, flooring and furniture.
Gourmet Food ParlourSocial and ad creative
TC MatthewsThe Story of Wool
Best4TravelIceland package ads
Kelly's SteakhouseChristmas menu ad
Best4TravelCruise package ads
Midlands Park HotelChristmas party nights ad
The 1933 Furniture CompanyShowroom Story ad
Mackenzie'sMonthly What's On email
Scroll for more →
What’s included
Everything Performance Marketing should cover
01Channel strategy across paid search, paid social, SEO, and email
02Account audits and consolidation where channels are duplicating spend
03Audience build-out and pixel/CAPI server-side tracking
04Creative production matched to channel and audience
05Weekly performance reporting tied to commercial outcomes
Yes. Performance and creative sit in the same team at Rooftop. That's the whole point, what we ship in-channel is built by the same people who set the brief.
Are we a fit for performance marketing?
We're a fit for businesses investing meaningfully in paid channels and ready to scale. If you're earlier in the journey, we'll usually recommend a single-channel start (typically Google Ads or SEO) until the data supports scaling out.
Do you offer one-off audits?
Yes. A standalone performance audit covers account health, attribution gaps, and a prioritised list of recommendations. We do these on their own or as the lead-in to an ongoing engagement.
How are you different from a pure media agency?
We don't subcontract creative. The team writing your ad copy is the team running your account, looking at the funnel, and feeding back to your website team. That tightens the loop and avoids the agency-of-agencies tax.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
