Insights
Notes from the studio.
Thinking on brand, performance marketing, and the work we make for ambitious Irish businesses.
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How much does website design cost in Ireland? What to expect in 2026
Website prices in Ireland are all over the place. Here's what a proper quote should cover, from keyword research to how enquiries get followed up, so you're not just comparing on price.
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SEO in Ireland in the age of ChatGPT: what's changed, and what hasn't
Your customers still search Google. More of them now ask ChatGPT and Gemini too. Here's what SEO, AEO and GEO mean for Irish businesses.
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Shopify in Ireland: when it's right, and when WordPress or custom code wins
Shopify is brilliant at selling. It isn't the answer to every website. Here's how we decide between Shopify, WordPress and custom code for Irish businesses.
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Social media marketing in Ireland: what actually works for Irish businesses
Posting more isn't a strategy. Here's what actually moves the needle on social for Irish businesses in 2026, with real numbers from our own work.
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Trading Online Voucher and other grants for Irish small businesses: a 2026 guide
There's real money available to help Irish small businesses get online and grow. Here's how the Trading Online Voucher works, what else is out there, and how to spend it so it actually pays back.
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Delighted to launch the new moderntyres.com
The new moderntyres.com is live. Find your tyres, pick one of 80 depots and book your fitting online in a few minutes.
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32 Marathons in 32 Days: Backing the FTD Brothers with Comfort Keepers
Jordan and Cian Adams ran 32 marathons in 32 days for dementia awareness, raising over €1.7 million. We were proud to support Comfort Keepers across the campaign — and to lace up for the final marathon.
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Two SEO nominations at the European Search Awards
Rooftop Twenty Two was shortlisted for two entries in the Best SEO Campaign category at the European Search Awards in Porto. Here is what we entered, and why it matters.
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Three new strategic hires join the team
A great step forward for the business: Niamh Keady, Aidan Murphy and Emily McCarthy join Rooftop Twenty Two.
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Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
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