Brand Strategy · Digital Marketing · Paid Social Media

Breast Cancer Ireland

Breast Cancer Ireland's Award-Winning No More Campaign

Challenge

Breast Cancer Ireland needed a campaign that would cut through. The brief was to drive awareness of the warning signs of breast cancer and encourage women to act on what they noticed. A message that mattered, with stakes that mattered, and that needed creative work strong enough to land. The focus areas included:

Developing a campaign concept that resonated emotionally and rationally
Producing creative that would stand out across social and digital channels
Reaching women across the country with a clear, actionable message
Doing justice to a cause that matters

Breast Cancer Ireland, Challenge — Breast Cancer Ireland Challenge

Strategy

Rooftop Twenty Two developed and delivered the No More campaign in partnership with Breast Cancer Ireland, leading on creative concept, production, and rollout.

Creative Concept

Developed the No More campaign concept in close partnership with the Breast Cancer Ireland team
Built a creative platform that could carry across multiple touchpoints
Crafted messaging that combined emotional resonance with practical action

Production

Produced campaign creative across video, photography, and social formats
Delivered assets optimised for the platforms where the audience spent time
Maintained creative consistency across every execution

Social Media Rollout

Built a phased rollout plan that maximised reach and engagement
Activated the campaign across paid and organic social
Measured impact across awareness, engagement, and brand sentiment

Breast Cancer Ireland, Strategy — Breast Cancer Ireland Strategy

Impact

The No More campaign won Gold at the Spider Awards, named winners ahead of the best work in the country. Recognition of the creative, the craft, and the cause. We are proud to call Breast Cancer Ireland friends and clients, and prouder still to have done work that contributed to a conversation that matters.