Some projects carry more weight than others. KNOW MORE, our collaboration with Breast Cancer Ireland and Eventmaster, was one of them.
We were incredibly proud to work on a campaign built to deliver an important, life-saving message through a powerful digital experience. As the site went live, we watched it begin to do exactly what it was designed for: turn awareness into action.
The brief: clarity on a subject that demands it
When the message matters this much, the worst thing a campaign can do is get in its own way. The goal with KNOW MORE was to make vital information clearer, more accessible, and easier to find on a topic where clarity can genuinely change outcomes.
That shaped every decision. The design had to carry weight without overwhelming. The structure had to guide people to the information they needed quickly. And the whole experience had to feel trustworthy, because trust is what turns a visit into an action.
Turning awareness into action
Awareness campaigns often stop at the headline. KNOW MORE was built to go further. Every element was designed to move someone from “I have seen this” to “I have done something about it”, whether that was learning the signs, sharing the message, or taking the next step.
Bringing together creative, design, and development around a single, focused message is where this kind of work succeeds or fails. We kept the experience tight and purposeful so the message, not the interface, stayed front of mind.
What success looks like here
For most campaigns, success is measured in clicks and conversions. For KNOW MORE, success is measured in something more important: vital information reaching more people, more clearly, on a subject where that can change outcomes.
That is the work we are proudest of. Our thanks to Breast Cancer Ireland and to Eventmaster for trusting us with a project that mattered. We are very proud of what we achieved together.
