We are proud to share the launch of the new MooCrew website, a project built for every school in Ireland.
MooCrew helps young minds build healthy habits through fun, interactive resources. It is the kind of brief we love: a clear social purpose, a real audience to serve, and a genuine challenge in making something work for two very different sets of users at once.
Designing for the classroom and the home
A platform for schools has to earn its place in a busy day. Teachers need resources that are quick to find and easy to use on a whiteboard. Students need something that feels like play, not homework. And both need it to work just as well at home as in the classroom.
To get there, we did the groundwork. From focus groups to user testing, we mapped journeys for both students and teachers to make sure the platform truly works where it matters: in the classroom and at home. That research shaped the structure of the site, the language, and the way resources are organised.
Learning that feels like play
The site is full of interactive games that bring learning to life on whiteboards or tablets. The design is simple, playful, and modern, built to make learning genuinely fun rather than worthy.
That balance is harder than it looks. A platform for children has to be engaging without being chaotic, and a platform for teachers has to be capable without being complicated. Getting both right meant designing every screen with two audiences in mind.
Why this one matters to us
Bringing together UX research, design, and development on a project with this kind of reach is exactly why we do what we do. A tool that lands in schools across the country, used by children to build habits that last, is a brief worth getting right.
Our thanks to our friends at the National Dairy Council for trusting us with this project, and in particular Sinéad Whelan. Seeing this one come to life was a reminder of how good it feels when design and purpose pull in the same direction.
