Brand Design
Brand Strategy
Web Design
Web Development
A New Brand & Website for Funkk
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Project
Overview
Funkk is a vibrant new entertainment destination in Courtown, Co. Wexford, combining a glow-lane bowling alley, redemption arcade, slots, kids’ party rooms, karaoke, and food and drink under one roof. Open from 10 a.m. to 1 a.m. every day, Funkk has quickly become a go-to destination for families, groups, and birthday parties on the Wexford coast.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
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Challenge
Challenge
Funkk needed a brand and digital experience that matched the energy of the venue. The brief was to capture the buzz of walking through the doors (glowing lanes, music, prizes, party rooms) and to build a website that converted interest into bookings for parties, lanes, and group visits.
The focus areas included:
- Developing a brand identity that captured the energy of the venue
- Building a website that converted interest into bookings
- Creating an experience that worked for parents planning kids’ parties and group bookers
- Establishing a brand foundation for continued growth
Brand Design
Brand Strategy
Web Development
Web Design
03
Strategy
Rooftop Twenty Two delivered a new brand and website for Funkk, with energy, colour, and personality built into every decision.
Brand Identity
- Developed a vibrant new brand identity that reflected the venue’s energy
- Established a tone of voice that spoke to families, kids, and group bookers
- Built brand guidelines that gave the team consistency across every touchpoint
Web Design & Development
- Designed a website that brought the Funkk experience online
- Built a clear booking and information experience for bowling, parties, and arcade visits
- Created flexible templates the team could update with new attractions and offers
- Delivered a performant, mobile-first build aligned with how customers find Funkk
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Impact
Funkk now has a brand and website that do justice to the energy of the venue. The new platform gives the team a stronger foundation to attract visitors, convert enquiries into bookings, and grow the brand in Courtown and beyond.