Brand Design
Brand Strategy
Web Design
Web Development
Kinore's New Brand & Award-Nominated Website
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Project
Overview
Kinore is an award-winning online chartered accountancy and company secretarial firm working with startups and SMEs across Ireland and the UK. Led by CEO Larissa Feeney FCA, with offices in Donegal and Dublin and a remote team across Ireland, Northern Ireland, and overseas, Kinore was named Online Practice of the Year at the Irish Accountancy Awards in both 2022 and 2024, and took home the Client Service Award in 2024.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
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Challenge
Challenge
Kinore, previously known as Accountant Online, needed a brand and digital experience that reflected the modern, tech-enabled nature of the business and set it apart from a category where most competitors look and sound the same. The brief was to create something distinctive, with the craft to back it up.
The focus areas included:
- Developing a brand identity that stood apart in a crowded category
- Building a website that reflected the modern, digital approach of the business
- Supporting Kinore’s growth ambitions with a stronger digital foundation
- Creating work that could compete on craft, not just communication
Brand Design
Brand Strategy
Web Design
Web Development
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Strategy
Rooftop Twenty Two delivered a new brand identity and a website that became the digital expression of the new Kinore.
Brand Identity
- Developed a distinctive brand identity that set Kinore apart from sector norms
- Built a tone of voice that resonated with founders and ambitious SMEs
- Established brand guidelines designed to scale with the busines
Web Design & Development
- Designed a website that brought the new identity to life with confidence
- Built a clear service architecture across accounting, bookkeeping, payroll, VAT, and company secretarial services
- Delivered a performant build optimised for both lead generation and brand expression
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Impact
The Kinore website was nominated for Best SME Website at the Spider Awards, recognition of the design, the build, and the brand thinking behind the project. Kinore now has a digital presence that reflects the calibre of the business and supports continued growth.