Digital Marketing
Paid Social Media
Social Media
Midlands Park Hotel's Social Growth Engine
01
Project
Overview
The Midlands Park Hotel is one of Ireland’s leading 4-star hospitality venues, situated in the heart of Portlaoise just off the M7 and an hour from Dublin Airport. With 117 guest rooms, two restaurants including the award-winning Kelly’s Steakhouse, 14 conference suites capable of hosting up to 600 delegates, a 22m swimming pool, and the Jule Spa, Midlands Park is a destination for weddings, leisure breaks, conferences, and events.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
02
Key
Stats
02
Challenge
Challenge
Midlands Park Hotel needed a partner who could build and maintain a strong social presence across organic and paid, keeping the venue visible to guests across the Midlands and beyond. The brief was about consistent reach, strong content, and an engine that ran every day across weddings, leisure, conferences, and food and beverage.
The focus areas included:
- Building consistent organic social content that reflected the quality of the venue
- Running paid social activity to extend reach and drive bookings
- Maintaining visibility across weddings, leisure, conferences, and events
- Acting as an ongoing extension of the in-house team
Digital Marketing
Paid Social Media
Social Media
03
Strategy
Rooftop Twenty Two runs Midlands Park Hotel’s ongoing organic and paid social media programme.
Organic Social Media
- Developed a content strategy across weddings, leisure, food and beverage, and corporate events
- Produced regular social content reflecting the calibre of the venue
- Built a posting cadence that kept the hotel visible to multiple audience groups
Paid Social Media
- Ran always-on paid activity to extend reach and drive bookings
- Built targeted campaigns aligned with key seasonal moments and the wedding calendar
- Optimised continuously based on reach, engagement, and booking impact
04
Impact
The programme consistently drives over 100,000 views every month across organic and paid, keeping Midlands Park Hotel visible to guests across the Midlands and supporting bookings across every part of the business. The partnership continues as an ongoing engagement.