Brand Design
Brand Strategy
Web Design
Web Development
SEO
Google Ads
Digital Marketing
Irish Chauffeurs' Brand, Website & Growth Engine
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Project
Overview
Irish Chauffeurs delivers premium chauffeur services across Ireland, serving corporate clients, private individuals, and international visitors. The business is the exclusive chauffeur partner of Killeen Castle, works with leading Dublin hotels including the Intercontinental, and operates a fleet that includes the Mercedes V-Class Turas 900 for premium group travel.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
02
Challenge
Challenge
Irish Chauffeurs needed a complete digital growth engine: a brand that signalled the premium nature of the service, a website that converted enquiries into bookings, and a continuous paid and organic engine that delivered the right kind of customers, every day.
The focus areas included:
- Developing a brand identity that signalled premium quality
- Building a website that converted high-intent visitors into bookings
- Establishing SEO foundations to capture organic demand
- Running ongoing Google Ads to drive qualified enquiries
Brand Design
Brand Strategy
Digital Marketing
Google Ads
SEO
Web Design
Web Development
03
Strategy
Rooftop Twenty Two delivered a new brand, new website, SEO foundation, and ongoing paid media programme: a complete digital growth engine for Irish Chauffeurs.
Brand Identity
- Developed a refined brand identity that reflected the premium nature of the service
- Established a tone of voice aligned with corporate, hotel, and private clientele
Web Design & Development
- Designed a website that converted enquiries into bookings
- Built a clear service architecture across corporate, private, hotel, and event work
- Delivered a performant build optimised for mobile and desktop
SEO Foundation
- Conducted keyword research focused on high-intent chauffeur and transfer searches
- Built the site with technical SEO best practices baked in
- Established the foundations for ongoing organic growth
Google Ads & Paid Media
- Built and optimised Google Ads campaigns targeting high-intent search terms
- Ran paid media activity designed to deliver qualified bookings
- Reported on cost per booking and continuously refined the programme
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Impact
Irish Chauffeurs now has a complete digital growth engine: a premium brand, a converting website, an SEO foundation, and an always-on paid media programme delivering bookings every day. The partnership continues as an ongoing engagement.