Search Engine Optimisation (SEO)
WE GET YOU TO PAGE ONE ON GOOGLE.
Rankings and traffic are great, but if those visitors don’t convert into paying customers, the traffic doesn’t matter. It’s vital to look at every aspect of the journey, from the customer searching for your product/service, you showing up, the customer clicking on the link and the user experience from that point right through to the conversion. One will have a knock on effect for the other and you will really start seeing the rewards.
NO EXCUSES, JUST RESULTS.
The difficulty of any SEO campaign depends on the level of competition. We like to assess what level of Search Engine Optimisation your competition is doing and from there craft a plan to overcome their efforts with carefully thought out project plans.
With this in mind, we don’t just rush into selecting keywords and start implementing tactics. We tend to follow the below approach which ensures we tend to get it right, first time around.
Firstly, we assess your website’s structure, number of pages, indexation behavior and link portfolio, conducting an analysis on the competitive landscape. We then benchmark your current website against your competitors.
Based on our assessment, we draft a strategy that aims to close the gap on your competitors. This involves looking at what websites currently backlink to your competitors website, analysing their domain and finding out what popular keyword they currently rank for. It’s at this stage that we tend to go the extra mile.
Once crafted, we put the plan in to place. Depending on what you prefer, we can provide weekly or monthly updates of domain progression, how you are ranking across various high volume keywords and how your new and improved Google ranking is generating leads to your business. Conversions will be set up on your website, so that we can track leads, sales and revenue directly back to your SEO campaign.