Web Design
Social Media
Event Marketing
Transforming Nostra’s Digital Presence Through Marketing Strategy
01
Project
Overview
Nostra is a leading IT managed services provider based in Ireland, offering a wide range of technology solutions including cybersecurity, cloud computing, and IT support. With a strong focus on innovation and customer service, Nostra helps businesses of all sizes optimise their IT infrastructure and secure their digital assets, making them a trusted partner in the tech industry.
"Rooftop Twenty Two act as my Digital Marketing function in Nostra. They integrated seamlessly, bringing a wealth of experience and guidance. We achieved far more than expected in a relatively short period and I would highly recommend Rooftop to a company seeking large marketing agency experience with a personal touch."
— Conor O’Brien, Nostra
02
Key
Stats
Rooftop Twenty Two’s integrated approach delivered substantial improvements across multiple areas for Nostra:
- Enhanced Digital Presence: The new website saw a 41% increase in user engagement and 11% growth on social.
- SEO Success: Organic traffic to the website increased by 45%, with Nostra achieving top rankings for several critical industry keywords, leading to higher visibility and more qualified leads.
- High-Quality Visual Content: The monthly video and photography sessions provided Nostra with a consistent stream of professional content, which significantly improved the visual appeal of their digital marketing assets.
03
Challenge
Despite its strong market position, Nostra faced several challenges in its digital marketing efforts:
- Outdated Website: The existing website did not effectively showcase Nostra’s full range of services or provide a user-friendly experience, impacting lead generation and customer engagement.
- Inconsistent Social Media Presence: Nostra’s social media lacked a cohesive strategy, leading to underutilisation of platforms that could enhance brand visibility and customer interaction.
- Need for Professional Sales Materials: The company required well-designed, branded sales templates and PowerPoint presentations to support its sales team in client meetings and pitches.
- SEO Underperformance: The website was not optimised for search engines, resulting in lower organic traffic and limited visibility in relevant search results.
- Content Gaps: Regular high-quality visual content, including photography and videography, was needed to effectively communicate Nostra’s brand message across digital platforms.
04
Strategy
Rooftop Twenty Two was engaged as Nostra’s outsourced marketing division, delivering a comprehensive suite of services with a focus on regular collaboration through weekly meetings:
- Full Website Design & Development:
- Redesign and Development: We developed a modern, responsive website that accurately reflects Nostra’s industry expertise and service offerings. The new design enhanced user experience, making it easier for potential clients to navigate the site, learn about services, and initiate contact.
- Content Management System (CMS): Integrated an intuitive CMS, allowing the Nostra team to easily update content, publish blogs, and manage resources, ensuring the website remains current and relevant.
- Enhanced Features: The website was equipped with detailed service pages, client testimonials, and case studies, showcasing Nostra’s capabilities and successes to potential clients.
- Social Media Management:
- Strategy Development: We devised a cohesive social media strategy that aligned with Nostra’s business goals, focusing on thought leadership, industry insights, and client success stories to position Nostra as a leader in IT services.
- Content Creation and Scheduling: Implemented a consistent posting schedule across LinkedIn, Twitter, and Facebook, featuring a mix of educational content, company news, and engagement-focused posts.
- Engagement Tactics: Introduced interactive content and collaborated with industry influencers to increase engagement and broaden Nostra’s online reach.
- Inside Sales Templates & PPT Presentations:
- Branded Sales Materials: Developed professional, branded sales templates that enhanced the effectiveness of Nostra’s sales team in client interactions.
- PowerPoint Presentations: Created impactful PowerPoint presentations tailored for different client audiences, helping Nostra communicate complex solutions clearly and persuasively.
- Search Engine Optimisation (SEO):
- SEO Audit and Strategy: Conducted a comprehensive SEO audit and implemented strategies to improve Nostra’s search engine rankings, focusing on key service-related keywords.
- On-page and Off-page Optimisation: Optimised website content, meta tags, and technical SEO elements, alongside building a robust backlink profile to enhance domain authority and search visibility.
- Content Development: Produced SEO-friendly blog posts and case studies to drive organic traffic and engage potential clients with valuable insights.
- Monthly Video & Photography:
- Content Creation: Organised monthly video and photography sessions to produce high-quality visual content that showcases Nostra’s services, team, and client success stories.
- Multi-Platform Use: Utilised the visual content across the website, social media, and marketing materials to ensure consistency and reinforce Nostra’s brand image.
05
Impact
Through a strategic partnership with Rooftop Twenty Two, Nostra successfully transformed its digital presence, enhanced customer engagement, and strengthened its position in the competitive IT services market. This case study highlights Rooftop Twenty Two’s ability to deliver tailored, results-driven marketing solutions that align with the unique needs of each client.