Brand Identity
Web Design
Brand Naming
Photography
Launching Joseph May’s New Brand and Website
01
Project
Overview
Renowned for its passion for brilliant design and their commitment to bespoke kitchens interiors, Joseph May approaches every project with a unique perspective, thriving on innovation and creativity. Their process involves meticulously crafting each project from stunning materials and finishes, all designed by their skilled team and expertly constructed in their manufacturing facility in Co. Monaghan.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Founder of Joseph May
02
Key
Stats
Rooftop Twenty Two’s strategic approach delivered strong results:
- Successful Brand Launch: Joseph May’s new brand identity was well-received, with the brand quickly gaining traction in the luxury fashion space.
- High-Performing Website: The newly launched website saw a 50% conversion rate among visitors, with users praising its design, ease of use, and the seamless shopping experience.
- Increased Organic Traffic: The SEO and content marketing efforts resulted in a 60% increase in organic traffic within the first six months, with several key pages ranking on the first page of Google for targeted keywords.
- Effective Paid Campaigns: Paid media campaigns achieved a 40% ROI, with a significant portion of traffic converting into sales, particularly for limited-edition collections and bespoke services.
03
Challenge
As a new entrant in a highly competitive market, Joseph May faced several challenges:
- Brand Identity Establishment: Creating a distinctive and compelling brand identity that resonates with target audiences.
- Website Design & Development: Developing a modern, user-friendly website that effectively communicates the brand’s values and product offerings, while facilitating seamless online shopping experiences.
- Building Online Presence: Establishing a strong digital presence from the ground up, encompassing both organic and paid strategies to attract and engage potential customers.
Web Design & Development
Brand Design & Implementation
04
Strategy
Rooftop Twenty Two was engaged to manage the full brand launch, including the creation of a new brand identity, website design and development, and the formulation of a comprehensive digital marketing strategy.
Brand Identity Development
- Brand Strategy & Visual Identity: Worked closely with Joseph May’s founders to define the brand’s core values, target audience, and positioning. Developed a cohesive visual identity, including logo design, colour palettes, typography, and brand guidelines.
- Brand Storytelling: Crafted a compelling brand narrative that highlights the craftsmanship, exclusivity, and elegance of Joseph May’s collections, appealing to the brand’s target market of affluent professionals.
Website Design & Development
- UX/UI Design: Designed a sleek, responsive website with a focus on providing an intuitive user experience. The design emphasised minimalism and sophistication, aligning with the brand’s luxury positioning.
- E-commerce Integration: Integrated a robust e-commerce platform that supports a seamless shopping experience, including easy navigation, detailed product pages, and secure payment options.
- Content Management System (CMS): Implemented a user-friendly CMS, allowing the Joseph May team to easily manage content, update product listings, and launch new collections.
Digital Marketing Strategy
- SEO & Content Marketing: Launched an SEO strategy focusing on high-impact keywords related to luxury fashion, menswear, and bespoke tailoring. Developed a content calendar featuring blog posts, style guides, and product features to drive organic traffic.
- Social Media Strategy: Established Joseph May’s social media presence on Instagram and LinkedIn, focusing on visually driven content that showcases the brand’s craftsmanship and exclusive collections. Engaged with fashion influencers to expand reach and build brand credibility.
- Paid Media Campaigns: Deployed targeted Google Ads and social media campaigns to drive traffic to the new website and increase brand awareness among high-net-worth individuals and fashion enthusiasts.
05
Impact
By partnering with Rooftop Twenty Two, Joseph May successfully launched a compelling brand and a high-performing website, establishing a strong foundation for growth in the luxury fashion market. This case study highlights Rooftop Twenty Two’s ability to deliver comprehensive branding and digital marketing solutions that align with the client’s vision and business goals.