Google Ads
Paid Social Media
Digital Marketing
Web Design
Generating 30+ Leads a Day for Best4Travel
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Project
Overview
Best4Travel is one of the largest retail travel operators in Ireland, part of Wecanbookit Ireland Ltd. Specialising in discounted holidays, all-inclusive packages, cruises, and city breaks, the business operates 11 shops nationwide and employs over 50 people, fully licensed and bonded by the Commission for Aviation Regulation.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
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Challenge
Challenge
Best4Travel needed a paid media partner that could deliver a consistent, scalable flow of qualified leads to the sales team across the retail network. The brief was not about vanity metrics. It was about leads the team could close, and enough of them, every day, to feed a growing operation.
The focus areas included:
- Generating qualified, sales-ready leads at scale
- Building paid campaigns that performed across multiple platforms
- Maintaining a consistent daily lead volume the sales team could rely on
- Optimising creative, targeting, and landing experiences for conversion
Google Ads
Paid Social Media
Digital Marketing
Web Design
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Strategy
Rooftop Twenty Two acts as Best4Travel’s paid media partner, running an always-on programme designed around one metric that matters: leads to the sales team.
Paid Media
- Built and optimised paid campaigns across Meta and Google
- Developed audience strategies focused on high-intent travel buyers across Ireland
- Created and tested creative variations to keep performance fresh
- Established conversion tracking and reporting structures aligned with the sales pipeline
Creative & Landing Experience
- Produced ad creative designed for performance and brand consistency
- Optimised landing experiences for lead capture and qualification
- Iterated continuously based on conversion data and sales team feedback
Ongoing Optimisation
- Ran a weekly optimisation cycle across budget, audiences, and creative
- Reported on lead volume, cost per lead, and sales pipeline impact
- Continuously refined the programme to scale lead volume while protecting quality
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Impact
The programme delivers over 30 qualified leads to the Best4Travel sales team every day, providing a consistent pipeline of new business and a scalable foundation for continued growth. The partnership continues as an ongoing always-on engagement.