Brand Design
Brand Strategy
Web Design
Web Development
Tradoodle's New Brand & Website
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Project
Overview
Tradoodle is Ireland’s only traditional arts festival dedicated to children and families, presented by Ceol Connected in association with Monaghan County Council and Music Generation Cavan/Monaghan. Now in its eighth year, the festival brings together traditional musicians, singers, storytellers, and dancers alongside artists from visual arts, theatre, and puppetry, with an annual programme of workshops, school visits, library shows, and the much-loved Tradoodle Big Band.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
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Challenge
Challenge
Tradoodle needed a brand and digital presence built with the same care and consideration we would give to any client project. The brief was about getting the foundations right: a brand that resonated with children, families, teachers, and the wider traditional arts community, and a website that gave the festival room to grow.
The focus areas included:
- Developing a brand identity that captured the spirit of the festival
- Building a website that served families, teachers, and the traditional arts community
- Creating a foundation the festival could grow into year on year
- Doing justice to a project we cared about
Brand Design
Brand Strategy
Web Design
Web Development
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Strategy
Rooftop Twenty Two delivered the full brand and website for Tradoodle.
Brand Identity
- Developed a distinctive brand identity that captured the joy and craft of the festival
- Established a tone of voice that connected with children, families, and the wider arts community
- Built brand guidelines designed to scale with the festival programme
Web Design & Development
- Designed a website that served families, teachers, and the wider community from day one
- Built a structure that could accommodate annual programme launches and the Tradoodle Big Band
- Delivered a performant, scalable build ready to grow with the festival
- Created flexible templates the team could maintain independently
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Impact
Tradoodle has a brand and digital home built with the same care we bring to every client project, a fitting platform for Ireland’s only traditional arts festival dedicated to children. We are proud of the work and proud to support a project that brings the traditional arts to thousands of children across the country.