Web Design
Web Development
SEO
Paid Social Media
Think Group's Website, SEO & Paid Growth Programme
01
Project
Overview
Think Group is one of Ireland’s leading providers of large-format print, digital signage, audio visual, acoustics, and interior finishes for office fit-outs, business branding, and nationwide point-of-sale projects. Based in Dundrum Business Park, Dublin 14, with a Northern Ireland office in Newry, Think is led by co-founders Guy de Renzy, Jonathan Smartt, and Karl Whoriskey, a leadership team with decades of combined experience across print, graphic arts, AV, and digital signage. The group also includes Think Greener, Ireland’s leading provider of 100% compostable disposable coffee cups.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
02
Key
Stats
02
Challenge
Challenge
Following a group rebrand, Think needed a digital partner to deliver a new website and a growth programme that matched the scale of the business. The brief covered the full digital remit (website, SEO, and paid media) and required a partner who could think across multiple specialisms within the group, from large-format print to AV and acoustics.
The focus areas included:
- Building a new website following the group rebrand
- Establishing an SEO programme for long-term organic growth
- Running paid media to drive qualified enquiries
- Supporting the group across multiple specialisms
Paid Social Media
SEO
Web Design
Web Development
03
Strategy
Rooftop Twenty Two manages Think Group’s full digital remit, working as an outsourced growth partner across the group.
Web Design & Development
- Delivered a new website following the rebrand
- Built a clear architecture across managed print services, digital signage, AV solutions, acoustics, and Think Greener
- Created a content management system the team could maintain independently
- Delivered a performant, scalable build aligned with the new brand
SEO
- Built an ongoing SEO programme focused on the group’s highest-value services
- Conducted keyword research and competitor analysis to identify opportunity areas
- Delivered ongoing technical, on-page, and content SEO activity
Paid Media
- Built and optimised paid campaigns to drive qualified enquiries
- Aligned campaign strategy with the group’s commercial priorities
- Reported on cost per enquiry and refined the programme continuously
04
Impact
Think Group has a digital partner managing the full growth remit (website, SEO, and paid media) across one of Ireland’s leading providers of print, signage, AV, and acoustics. The partnership continues as an ongoing engagement.