Brand Design
Brand Strategy
Digital Marketing
Web Design
Web Development
Shalford's New Brand, Website & Digital Marketing
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Project
Overview
Established in 2013 and based in Naas, Co. Kildare, Shalford Interiors creates bespoke, high-end kitchens and luxury interiors for clients across Dublin, Kildare, Meath, Kilkenny, and beyond. Each kitchen is designed and handcrafted in the Shalford workshop, spanning three signature collections: the classically inspired Merrion, the traditionally luxurious Knightsbridge, and the streamlined Contemporary range.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
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Key
Stats
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Challenge
Challenge
Shalford needed a refreshed brand and digital presence that matched the calibre of the product and the standard of craftsmanship behind every kitchen, alongside an ongoing digital marketing engine to drive enquiries from high-value homeowners across Leinster.
The focus areas included:
- Developing a brand identity that reflected the quality of the product
- Building a website aligned with the new brand and the three collections
- Establishing an ongoing digital marketing programme
- Creating a foundation for continued growth across digital channels
Brand Design
Brand Strategy
Digital Marketing
Web Design
Web Development
Digital Marketing
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Strategy
Rooftop Twenty Two delivered a new brand and website for Shalford, alongside an ongoing digital marketing programme.
Brand Identity
- Developed a brand identity that reflected the quality of the product
- Established a tone of voice and visual system that worked across Merrion, Knightsbridge, and Contemporary collections
- Built brand guidelines designed to scale with the business
Web Design & Development
- Designed a website that brought the new identity and three collections to life
- Built a clear, conversion-focused experience for high-value homeowners
- Delivered a performant, scalable build aligned with the brand
Ongoing Digital Marketing
- Built an always-on digital marketing programme across paid and organic channels
- Supported seasonal moments and new collection launches
- Reported on enquiry volume and refined the programme continuously
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Impact
Shalford has a brand, website, and ongoing digital marketing engine aligned with the ambition of the business and the quality of the product. The partnership continues as an ongoing engagement.