Social Media
Photography
Videography
Strengthening The 1933 Furniture Company's Digital Marketing Strategy
01
Project
Overview
The 1933 Furniture Company specialises in timeless, high-quality furniture pieces. Established in Navan, the team at 1933 has built a strong reputation for offering a curated selection of classic and contemporary designs across living, dining, and bed room furniture. With a deep commitment to craftsmanship and customer satisfaction, The 1933 Furniture Company has become a trusted destination for customers looking to enhance their living spaces.
Premium Plan
“Collaborate with R22 for Seamless Management of Your Digital Marketing and Web Design Initiatives.”
— Ruth McKenna, Director of Joseph May
02
Key
Stats
- Increased non-branded traffic for targeted searches.
- 10% rise in Google Ads conversion rates, boosting ROI.
- 4% growth in social media followers and engagement.
- Enhanced brand sentiment through consistent high-quality content.
03
Challenge
Challenge
The 1933 Furniture Company had already made significant strides in digital marketing internally. However, with the departure of its Marketing Manager, the company decided to outsource their marketing efforts to a full-service agency to continue growing their digital presence and explore new ways to reach its ideal customer.
The focus areas included:
- Sustaining and Enhancing Online Visibility: Ensuring their website stayed optimised for search engines and identifying further growth opportunities.
- Maximising ROI on Paid Campaigns: Refining Google Ads and paid social media campaigns to maintain and improve returns.
- Building on Social Media Engagement: Strengthening their existing social media presence to connect with a broader audience and increase engagement.
- Expanding Visual Content Production: Increasing the quantity and quality of visual content to better showcase their products across all digital platforms.
Social Guidelines
Social Media
Photography
Videography
04
Strategy
Rooftop Twenty Two was engaged as the full-service marketing partner to build on The 1933 Furniture Company’s existing digital marketing efforts. Before diving into the work, we conducted a comprehensive review of the brand and its social media look and feel to ensure our strategies would align seamlessly with their identity and resonate with their target audience.
Our approach focused on enhancing what was already working well and introducing new strategies for continued growth.
Website Management & SEO
- Conducted a comprehensive audit to ensure the website’s SEO remained strong, addressing any technical issues and identifying new opportunities.
- Implemented on-page and off-page SEO strategies focusing on high-impact keywords, further establishing The 1933 Furniture Company as a leader in the furniture space.
- Regularly updated the website’s content and product listings to keep it fresh and engaging, improving user experience and search engine rankings.
Google Ads & Paid Social Media
- Optimised Google Ads campaigns by targeting high-intent keywords and refining audience strategies to attract more qualified traffic.
- Developed and managed paid social media campaigns across platforms like Facebook and Instagram, focusing on driving conversions and expanding brand awareness.
Organic Social Media Management
- Built on existing social media efforts by creating and executing a content calendar with regular posts, stories, and engagement tactics, fostering a vibrant online community.
- Leveraged insights from our brand and social media review to refine the look and feel of content, ensuring it aligned with The 1933 Furniture Company’s identity.
- Continuously used analytics to refine content and posting strategies, ensuring maximum reach and engagement.
Photography & Videography
- Conducted monthly photoshoots and video shoots to generate fresh, high-quality content that highlighted the craftsmanship and detail of The 1933 Furniture Company’s products.
- Produced visually compelling content used across the website, social media, and email marketing campaigns.
Email Marketing
- Designed and executed targeted email campaigns to nurture leads, promote new collections, and engage with existing customers.
- Implemented segmentation strategies to tailor content to different customer segments, leading to higher open and click-through rates.
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Impact
By partnering with Rooftop Twenty Two, The 1933 Furniture Company successfully built on their existing digital marketing efforts, leading to significant growth in both online visibility and sales. This case study demonstrates Rooftop Twenty Two’s ability to seamlessly integrate with a client’s established strategies, delivering tailored, results-driven marketing solutions that align with the brand’s identity and objectives.